How It Works
Built for trust. Designed for India.
From discovery to delivery — every step is built around verified credentials, UPI escrow, and fair economics for buyers and professionals alike.
No lead-selling. No race to the bottom. Just the right expert, verified.
- UPI escrow protected
- 48-hour verification
- 12% on delivery only
How It Works
Simple for buyers. Fair for professionals.
01
Search & browse
Find verified professionals by category, city, rating, and price — no login required to browse.
02
Review & compare
Explore portfolios, 3-axis reviews, packages, and credentials before you commit.
03
Book with escrow
Pay securely via UPI. Funds held in escrow until you approve delivery.
Methodology
48-Hour Verification Protocol
A rigorous, repeatable process — not a checkbox badge.
01
Document intake
Professionals submit ICAI membership, coaching certifications, bar registration, or portfolio proof via encrypted upload.
02
Cross-reference check
Ops team validates credentials against official registries (ICAI, ICF India, state bar councils) within 24 hours.
03
Profile audit
Pricing vs category floor, bio accuracy, and sample work reviewed. Sub-standard profiles are returned with feedback.
04
Badge issuance
Verified badge activated within 48 hours. False credentials → immediate revocation and account suspension.
Professional onboarding — 7 steps
From application to your first booking — human credential review, concierge setup, and profile polish included.
1
Landing CTA clicked
"Join as a professional" from hero, nav, or /for-professionals. City pre-filled from location.
2
Express registration
Name, email or phone, city, primary category. OTP verification. Magic link — no password friction.
3
ROI hook before price
CAs earn ₹8,000–₹25,000 per new client. First booking pays back annual membership.
4
Credential upload
Category-specific docs: ICAI certificate, coaching cert, etc. Progress bar visible.
5
Membership payment
₹2,999 / ₹5,999 / ₹11,999 annual. UPI first. Founding Pro offer at launch.
6
48-hour concierge call
WhatsApp from Pair Kraft team to schedule a 20-min setup call.
7
Go live
Profile live at pairkraft.in/pro/[username]. Share your link — viral loop begins.
Escrow Science
Escrow Flow — Scientifically Fair
1
Booking
T+0
Buyer pays via UPI/card. Funds held in RazorPay escrow — not released to pro.
2
Delivery
T+1 to T+N
Professional delivers service. Buyer reviews deliverables in-platform.
3
Approval
T+N
Buyer approves → 88% released to pro, 12% platform commission deducted.
4
Auto-release
T+N+5 days
If no dispute, funds auto-release. Dispute window: 5 business days post-delivery.
Buyer booking — 6 steps
Browse verified pros, book with confidence, pay via escrow, and release only when satisfied.
1
Discover via search or SEO
Google: "certified life coach in Pune" → lands on category page. Browse freely.
2
Explore profiles
Bio, reviews, portfolio, pricing — all visible. Book → soft OTP login, 30 seconds.
3
Requirements brief
3–5 fields max. Smart defaults. No long forms.
4
Escrow payment
UPI first. Trust copy: payment protected until you approve delivery.
5
Match confirmed
WhatsApp: professional accepted. In-platform chat opens. Work begins.
6
Review + referral
5 days post-delivery: review nudge. Refer a friend — both get ₹500 credit.
4 viral loops built in
- Professional shares profile → buyer lands → books → professional earns → shares again
- Buyer leaves review → becomes SEO content → new buyer discovers organically
- Buyer refers friend → both get ₹500 credit
- Professional refers peer → ₹500 credit towards membership renewal
Evidence
Platform Comparison — Evidence-Based
MetricPair KraftTypical platforms
Credential verification48hr human reviewSelf-declared badges
Payment protectionUPI escrow until approvalDirect payment, no protection
Lead modelMatched inquiries onlySold to 20–40 competitors
Commission timing12% on success onlyUpfront lead fees + commission
Price protectionEnforced category floorsRace to bottom